GEO & AI Search Optimisation

Become part of the answer
Your customers are asking AI where to go, what to buy and which businesses to trust. HelppliX Reach helps you understand how your brand appears in those answers and uncover opportunities to strengthen your presence.
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Search is becoming a conversation
People no longer need to work through a page of search results to find what they need. They can ask an AI platform a detailed question and receive an answer, comparison or recommendation in seconds.

HelppliX Reach gives you visibility into this new layer of search, helping you understand how AI platforms see your business and where your presence could be stronger.
See your business through the eyes of AI
Understanding your current presence is the starting point for improving it.

HelppliX Reach shows how your business appears across relevant AI searches, including where your brand is visible and where competitors are gaining ground.
Strengthen your place in AI answers
AI visibility is influenced by the information and signals available about your business across the web.

HelppliX analyses your presence to uncover gaps and opportunities, giving you clear recommendations for strengthening how your business is understood and represented across AI search.
Content opportunities
Identify areas where your website could provide clearer or more useful information around the topics your customers care about.
Brand signals
Understand where your wider online presence could be strengthened to give AI platforms more context about your business.
Technical opportunities
Surface website improvements that can make important information easier for search technologies to understand.
Competitive gaps
See where competing brands are gaining visibility and identify areas where your own presence could be stronger.
Understand the questions shaping your market
AI search begins with a question.

HelppliX Reach helps you understand the prompts and topics relevant to your business, giving you a clearer picture of the conversations where your brand could appear. Track relevant searches and see how your visibility changes as AI search, your competitors and your own online presence evolve.
AI & LLM Visibility Tracking
See the sources behind AI visibility
AI-generated answers can draw on information from across the web. Understanding which sources are being referenced gives you another view of how brands earn their place in the conversation.

HelppliX Reach helps you see where citations and mentions are coming from and uncover opportunities to strengthen the wider authority around your brand.
Get Cited
Act on the opportunities you find
Knowing where your visibility could improve is only useful if there is a clear route forward.

HelppliX Reach uses its analysis to provide practical recommendations that help you prioritise the right opportunities.

Connect your website to HelppliX and selected improvements can also be put into action through the platform.
One approach across Google and AI
AI search is changing discovery, but traditional search still plays an important role in how customers find businesses.

HelppliX Reach brings both sides of search together, helping you strengthen your website for traditional search while building visibility across emerging AI experiences.
See AI SEO
Be there when AI has the answer
Understand your position in AI search and where stronger signals could help your brand appear in more relevant conversations.
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FAQs
What is GEO?
GEO, or generative engine optimisation, is the process of improving a brand's visibility within AI-generated search results and answers. It focuses on helping AI platforms find, understand and reference useful information about a business.
How is GEO different from SEO?
SEO focuses primarily on visibility within traditional search engine results. GEO focuses on visibility within answers generated by AI platforms. The two overlap in several areas, which is why HelppliX Reach looks at traditional and AI search together.
What is AI search optimisation?
AI search optimisation is the process of strengthening the information and signals that can help a business appear accurately and prominently in AI-generated answers, recommendations and other search experiences.
Can HelppliX Reach show whether my business appears in AI answers?
Yes. HelppliX Reach can help you understand how your business appears across relevant AI searches and prompts and how that visibility changes over time.
Can I see how competitors perform in AI search?
Yes. Competitive visibility can help you understand which businesses are appearing across relevant topics and where your own brand may have opportunities to gain ground.
Does GEO replace traditional SEO?
No. Customers continue to use traditional search alongside newer AI experiences. HelppliX Reach brings both into view so businesses can understand their visibility across the wider search landscape.
How can I improve my visibility in AI search?
HelppliX Reach analyses your presence and surfaces opportunities across areas such as content, website optimisation and wider brand signals. Its recommendations help you understand where your efforts could have the greatest impact.
Can HelppliX implement its recommendations?
When your website is connected to HelppliX, selected improvements can be put into action through the platform, giving you a more direct way to identify and address opportunities.
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