About HelppliX | AI for the Customer Journey

Belief

Mission

The customer journey is being rewritten

There was a time when the customer journey was relatively predictable, moving through search, a website, a form, a sales call and a purchase.
That journey is now random and unpredictable.
Customers search Google, ask AI, browse social media, message businesses, talk to agents, read reviews, compare options, and move between channels without thinking twice about it.
Every interaction creates an opportunity to understand more, respond better, and make the next experience more relevant.
AI makes that possible at a scale that didn't exist before.
The problem is that most of the technology is still fragmented.
One tool helps customers find you. Another answers their questions. Another analyses what happened. Another tells your marketing team what to do next.
HelppliX is designed to connect fragmented parts of that journey.

AI should make businesses more capable

We're interested in what AI allows a business to do better.

When you place AI strategically, you reach more of the right people and understand what customers are asking for. Your team can handle thousands of conversations, spot opportunities hidden inside customer data, and make smarter marketing decisions.

AI is the technology. A more capable business is the payoff.

More of the journey in one platform

HelppliX brings intelligent products together around the moments that connect businesses with their customers.

Agent

Reach

Grow

API

Tour the HelppliX platform

HelppliX Agent

AI for customer conversations.
Engage customers, answer questions, qualify opportunities, and take action across the conversations happening around your business.

HelppliX Reach

AI for search visibility.
Understand how your business is being discovered across traditional and AI search, then find the opportunities to become more visible.

HelppliX Grow

AI for marketing intelligence.
Bring customer and marketing data together to understand what's working, uncover opportunities, and decide where growth should come from next.

HelppliX API

AI for the products and workflows you already use.
Bring HelppliX intelligence into existing systems, experiences, and applications.

Software used to wait for us

For decades, business software has largely depended on people telling it what to do.
Open the platform, find the information, analyse the numbers, write the response, update the system and decide what happens next.
AI changes that relationship.
Software can increasingly understand context, hold a conversation, analyse information, recommend an action, and carry out work.
We believe the next generation of business software will participate in work.
HelppliX was created to lead that change.

Created by proven business leaders

HelppliX began with a simple advantage: its founders had already spent years building, operating, growing, and scaling technology businesses themselves.
Founder and CEO Niroj Sri has spent more than two decades working in technology, leading global software programs, supporting tier-one corporate customers, and founding and scaling his own companies.
In 2015, he founded KinderM8 and spent the next decade growing it into an all-in-one childcare technology platform across Australia and New Zealand. In 2025, the business was successfully acquired by private equity firm Potentia Capital.
Building a software company from the ground up taught him something that still shapes HelppliX today.
Technology has to work in the real world.
It has to solve a problem people genuinely have. It must fit into existing businesses and earn adoption. And eventually, it has to create measurable value.
HelppliX takes that operator's mindset into AI.

The people behind HelppliX

20+ years in technology, three companies founded and a successful private equity exit, all leading to a more intelligent adoption of AI.

Niroj Sri

Founder,  CEO & Chairman

Niroj is a three-time founder and technology entrepreneur with more than two decades of experience developing software businesses, leading global technology programs, and working with tier-one corporate customers.

After founding and scaling KinderM8 through to its successful private equity exit in 2025, he founded HelppliX to pursue a much bigger opportunity: what becomes possible when AI is built around the entire customer journey.

Connect with Niroj on LinkedIn

Jeromie Hill

Co-Founder & Director of Growth & Creative

Jeromie brings growth strategy, customer insight, and creative thinking to HelppliX.

His focus is the commercial side of the customer journey: understanding what drives acquisition, conversion, retention, and revenue, then helping shape intelligent products around the opportunities that can make the biggest difference.

Connect with Jeromie on LinkedIn

Prenica Nirojan

Co-Founder &  Director of Operations

Prenica brings experience from highly structured global pharmaceutical environments together with the pace and complexity of scaling a technology company.

At HelppliX, she leads the operational thinking behind the business, connecting people, processes, and execution as the platform grows.

Connect with Prenica on LinkedIn

How we think about AI

Start with the problem

Technology is only interesting when the problem is worth solving. We start with what a business or customer is trying to achieve, then work backwards.

Intelligence needs context

The more AI understands about the business, customer, conversation, and moment, the more useful it can become.

Humans stay in control

Businesses should decide what their AI knows, how it behaves, what it can do, and where its boundaries sit.

Build for outcomes

A clever AI demo is admirable. We're more interested in what happens after the demo: adoption, performance and measurable value for the business.

AI is more than a chatbot

AI agents are one part of a much bigger change.
The same intelligence that can understand a customer conversation can help a business understand how it is being discovered, what its customers want, where marketing is underperforming, and what it should do next.
That's the opportunity behind HelppliX.
A connected layer of intelligence across more of the customer journey, helping businesses become easier to find, better to talk to, quicker to adapt, and smarter about where they grow next.
The products will evolve.
The ambition won't: put useful intelligence wherever businesses and their customers meet.